Why Retailers Need to Box Clever
Boosting customer satisfaction across every channel means your buyers, store management teams, inventory planners, e-commerce marketers and supply chain executives need to be able to interact and collaborate – any time, any place ...
In today’s dynamic retail sector, driving customer experience and satisfaction across every channel is now the name of the game.
So, it’s no wonder that retailers are leveraging state-of-the-art cloud technologies like Box to:
improve collaboration with suppliers
relate to shoppers in new, exciting and more relevant ways, and
seamlessly manage digital assets across the enterprise.
But that’s not all.
In much the same way that today mobile-wielding customers expect a seamless and consistent brand experience throughout their shopping journey, retail buyers and merchandisers also want to collaborate and share, wherever they may be.
That includes gaining easy-access to virtual lookbooks and other rich media assets – or seamlessly working with colleagues and supply chain partners in a bid to keep up with changing consumer demand.
What’s the challenge?
Today’s retailers have to work hard to join all the operational dots and deliver a great customer experience across every channel.
But bringing everything together - store operations, web operations, inventory planning and logistics processes – means new models and tools for collaboration are desperately needed.
That’s especially true for those retailers looking to improve brand standardisation and consistency across every channel. With ever more and more data to store and access, managing rich digital media assets across retail stores, catalogues and e-commerce sites represents a top pain point.
For others, rapidly increasing internal and collaboration needs means the pressure is on to find ways to eliminate departmental silos. And that means finding new ways to provide the centralised and intuitive workspaces that make it easy for multiple operating units, employees or partners to work together more effectively and efficiently.
Staying one step ahead
No wonder that with so many challenges to address, leading retailers and brands are looking to integrated platforms like Box to tackle all these issues head on as the stakes rise ever higher for the sector.
With a portfolio of retail brands that include Tommy Bahama, Lilly Pulitzer and Lanier Clothes – global retail apparel company Oxford was struggling to improve its day-to-day processes.
But by turning to Box, Oxford has been able to empower its employees with fast and effective global collaboration tools for business operations, visual merchandising and product design. What’s more, the Box platform has powered the company’s transformation towards centralised workflows that make it possible to bring products to market faster.
For example, the brand now uses Box to store information around work orders sent from product design teams in the US to product development teams located at manufacturing sites around the world. Plus, it’s using Box to share the most current visual merchandising assets and videos with global stores.
Finally, moving to Box has helped Oxford eliminate unsanctioned collaboration tools and overcome the file size limits associated with email.
If your interested in finding out more about Box, get in touch with one of our experts today.