Customer experience management and customer behaviour analysis solutions
Create personalised experiences that engage your customers in more meaningful ways.
A great deal of time and effort has gone into making your website as appealing as possible. Easy navigation, bold design, strong content, appealing tone of voice, fast and responsive, optimised for mobile – the list is endless. Problem is, there is a distinct lack of visibility on what your customers are actually doing when they visit your site.
Yes, there are a whole host of free tools out there that your E-business team is undoubtedly using. Google analytics for example will tell you how many site visitors, page impressions, landing page registrations and social shares you’re getting a month.
With so many consumers being happy to transact online, the wealth of choice allows them to simply move to the next site if yours doesn’t cut the mustard.
However, what these tools lack is the ability to show you the flaws in your site: the difficulty logging into an account, failure to find the order process button or the confusing error messages.
The situation is compounded when customers turn on you with scathing remarks on message boards, blogs and social networking sites.
IBM Tealeaf customer experience analytics solutions help you understand customers in context at varying touch points to engage them in more meaningful ways. These solutions combine digital, behavioural, sentiment and predictive analytics for actionable insights:
- Identify the right prospects and engage them with relevant content and offers to increase conversions and grow revenue.
- Increase customer satisfaction and loyalty by optimising digital experiences for reduced struggle and less attrition.
- Reduce operational costs by identifying intent and interest more quickly and resolving issues faster.